Mallory Lewis, daughter of Shari Lewis (remember Lambchop?) has a new DVD out geared for babies.
Phonics 4 Babies is designed to engage babies and toddlers in early speech skills. Obviously, nothing takes the place of learning in everyday environments, and this DVD isn't intended to replace daily verbal interaction with your baby. If your baby or toddler responds well to fast-paced singing and music, this may be a DVD for your collection. If your toddler is already verbal and well on his or her way to speaking well and has expressed an interest in learning letter sounds, it's definitely worth a watch.
As for "unlocking their imagination like never before" the jury is still out. However, there are nice bonus features, like two interviews featuring a UCLA clinical psychologist, and a bonus episode that covers animal words. My kids have always responded well to animals as babies, and I was a little disappointed that in lieu of real animal footage in conjunction with each animal word, there were just video game-esque graphics. Regardless, it does supply a nice list of new words to which you can expose your baby or toddler.